Tracey Carney

Co-Founder

Tracey Carney, CPA and Certified Fraud Examiner, is a financial expert dedicated to guiding athletes toward financial stability and long-term career success. As a certified NBPA, FIBA, and NCAA agent, Tracey merges deep industry knowledge with a proactive approach to athlete development. She supports clients through tailored financial advisory, helping them plan for both their active careers and life beyond sports.

With over two decades of experience and a private practice that supports more than 200 clients, Tracey has managed complex accounting, audit, and consulting portfolios while helping her clients remain compliant and financially secure. She has helped oversee more than $100 million in redirected or recovered funds. As a co-founder of CREED Sports & Entertainment, Tracey is committed to building a financial foundation for each client that allows them to focus on growth, performance, and personal success without distraction.

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