CREED Sports & Entertainment
Integrity - Loyalty - Respect - Authenticity - Transparency - Commitment
Where Purpose Meets Power and Legacy Meets Leverage
CREED Sports & Entertainment is not just an agency—it’s a movement redefining what elite representation looks like. Founded by three powerhouse Black women, CREED fuses legal expertise, financial acumen, and athlete advocacy to build more than careers—we build dynasties. With deep roots in law, finance, and culture, we champion purpose-driven talent through strategic negotiation, authentic representation, and legacy-focused empowerment to build enduring legacies and redefine what it means to win—on and off the field.
Elite Representation for Athletes Worldwide
At CREED Sports & Entertainment, based in Encino, California, we represent athletes worldwide with a commitment rooted in integrity, loyalty, respect, authenticity, transparency, and commitment. As a boutique agency founded and led by industry-recognized professionals, we bring deep expertise to every ...
Representation that Speaks for Itself
What sets us apart is our unwavering dedication to building strong, lasting relationships that empower our clients to focus fully on their craft. Our representation goes beyond the transactional—we bring a zealous commitment to protecting, advising, and supporting athletes through every challenge and opportunity ...
A Vision Rooted in Purpose
Our company was born out of a shared vision to create a space in the sports and entertainment industry where integrity, loyalty, and authenticity are not just values, but non-negotiables. As seasoned professionals with deep roots in law, finance, and athlete representation, we recognized the need for an agency ...
Our Why
We exist to rewrite the rules. To empower athletes who’ve been underestimated. To negotiate from a position of strength. And to ensure every client thrives on the field, in the boardroom, and in life.